We’re a design-led creative team.
We bring a fresh perspective with design solutions that are as effective and unique as you are.
In 1993, Krause Design Group was founded on the belief that insightful and engaging design will help move our clients’ businesses forward - and that still holds true today.
While the tools, techniques and technology are constantly evolving, thoughtful quality design will always be an integral part of any successful business.
We are a humble, hard-working team of designers who are passionate about our craft. We know that great ideas are only valuable when matched with the ability to execute them, which is why we always prioritize quality creative and attention to detail. Our dedication to our work is reflected in every project we undertake, and we strive to exceed our clients' expectations every step of the way.
Our work encompasses a full range of services from print to digital and everything in between. Our established areas of specialty are helping retail, food, sports and media companies explore and realize new levels of success.
Co-Founders, Lyle Krause and Meghan Hauser take a refreshingly hands-on approach to running the company and are directly involved in every project that passes through the studio. Together, their combination of design, marketing know-how, and personal commitment is reflected by a portfolio that spans three decades.
We understand that every business is unique, and one-size-fits-all approaches simply won't cut it. That's why we take the time to understand your specific needs, goals, and challenges, ensuring that our design solutions are custom-tailored to meet your business objectives. We offer a collaborative approach where the lead project designer works directly with you, eliminating layers of people between you and the creatives working on your project. Clients enjoy this direct approach that ensures projects meet or exceed expectations. It keeps projects focused, efficient, accountable and dare we say, fun.
At the end of the day, we understand that your investment in design must yield tangible results. Our track record is a testament to our 30 years of delivering designs that drive business growth. Whether it's increasing brand awareness or improving customer engagement, we strive to achieve measurable outcomes that positively impact your bottom line.
“We’re passionate about design and enjoy being part of a process that sees the relationship between our clients and their customers strengthened”
Lyle Krause, Cofounder, Creative Director
We believe wholeheartedly that successful brands are built on a foundation of great design.
Our mindset
O 1
Stand out.
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In a crowded marketplace, with so much information and so many choices, differentiation is the key for a brand's success. Design is a powerful tool that communicates your brand's essence at a glance. It acts as a visual shorthand, allowing people to immediately understand what your product or service is about and how it benefits them. This first impression can make or break a potential customer's decision to engage with your company. A cohesive brand aesthetic can instantly catch the eye of your target audience, establishing a connection with them before a single word is spoken. Moreover, a thoughtful and consistent design strategy can instill trust and credibility, ensuring that they recognize and remember your brand over others. Whether it's through bold colors, innovative packaging, or compelling visuals, the power of design gives your brand a unique identity to stand out in today's competitive landscape.
O 2
Have a clear message.
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Exceptional brands have a central idea or essence that guides everything they do, aligning with their values, purpose and goals. It considers how the design communicates immediate messages while also reflecting the brand's identity. It aims to leave an impression on the audience, evoke desired emotions, and present solutions to their problems.
The way a brand is visually represented through its logo, color palette, typography, and overall visual identity, creates a connection with consumers and shapes their experience. Whether it's a sleek and minimalist design or a bold and vibrant design, design speaks to us on a deeper level, tapping into our emotions and shaping our perceptions. It is through design that we form an emotional bond with brands, as it serves as a visual language that resonates with us and influences our choices and loyalty. Design defines our experience and connection with the brands we use every day, making it an integral part of our lives.
We help clients define their goals and focus their message, enabling us to effectively reach the target audience.
O 3
Details matter.
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That's why we sweat the details to ensure that your creative work is consistent and professional across all marketing applications. From developing thoughtful on-brand concepts to well crafted designs and through to the intricacies of file preparation for production, we know that attention to detail matters and can be the difference between an average outcome and an amazing one. Creating ideas that align with the business goals of a brand and the personal aspirations of its audience, authentically and artistically is challenging. When done right and brought to life consistently and cohesively, the impact can be powerful. Whether it’s a logo, package, website, trade show booth, vehicle graphics, signage, promotion, ad, or all of the above, we’ll dot every i and cross every t (in a beautiful well chosen font), with the craftsmanship, quality and professionalism that will amplify your image everywhere it appears.
O 4
We’re in it together.
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When you to work with us, we are fully committed to making your project the best it can be. We understand the importance of taking the time to learn about your company and goals, ensuring that the creative work we deliver is on-brand and achieves the desired results. We recognize that each brand is unique, with its own personality, history, aspirations, and story to tell. That's why we never use ‘one-size-fits-all’ solutions that make you look and sound like everyone else. Our direct client to designer approach allows for an inspired collaboration that is tailored to your individual needs. Coming up with a great design solution to a creative brief is always a rewarding experience for us, but it becomes even more satisfying when a client informs us that our work has made a real difference in their business. We value building trust and creating lasting relationships with everyone we have the privilege to work with.
