The ‘art’ of fundraising.
MacEwan University Centre for Arts & Culture Promotional Booklet
Client — MacEwan University
Project Scope — Booklet design.
-
This overview booklet highlighted the features & benefits of the new MacEwan University Centre for Arts & Culture to executives and potential donors. Part of the challenge was presenting the information in a way that captured the excitement and artistic energy behind this major downtown development. By combining photography, architectural renderings and graphics with watercolours, we were able to create visually engaging montages that featured the various departments (theatre, music, fine arts & communications) while keeping a consistent tone and artistic look to the entire booklet.