The Shaw Board of Directors Retreat was a gathering of top executives to review and plan the future of the company. The quote, “Tis the set of the sails and not the gales, which decides the way to go” - by Ella Wheeler Wilcox, was the perfect cornerstone to the package. The phrase set the tone for the graphics but also the importance of the meeting to chart a course for the company and not simply react to the changes in the industry.