Can’t decide? Try one of each! With the huge influx of local craft, national and international beers available to the consumer, the retail challenge became purchase paralysis. When there are too many choices, consumers are unable to decide and tend to fall back to what they know or don’t buy anything because they don’t want to risk purchasing a whole 6 pack of a beer they may not like. To address this, we designed their 'Mix 6' program. Customers can choose any 6 individual beers so they can try something new. The bold, clean, contemporary graphics stand out in the cooler, and draw attention to the program - turning a negative situation into positive experience for their beer loving customers.

In liquor retailing, wine has become a massive category. But with too much choice also comes indecision and falling back on old favourites. To encourage trying new things, we worked with Sobeys Liquor to develop the ‘Buy with Confidence’ program. By featuring wines at various price points and flavour profiles, it allowed customers to easily choose a wine they would probably like. Complete with handouts detailing the wine and food pairings, POS materials and shelf flags, people could find their new favourites and take the guesswork out of picking the perfect wine for that special meal.

Don’t forget the swag. Bags, bottle openers, totes, and other promotional give aways (with purchase of course), are a great way to reward customers, and have something with your logo on it wherever they go. Simple cost effective items that can also be a fantastic opportunity to promote a new program or do something unique and memorable.

Liquor retailing has evolved considerably over the years as new products enter the market and people’s tastes change. One of these high growth areas is beer. Once the domain of a few large brewers like Molson’s and Budweiser, now there are literally thousands of craft, local, regional and international beers for people to choose from. The Discover the World of Beer program serves to promote their expanded selection and massive walk-in coolers at Sobeys Liquor, positioning them as the go to retailer for beer lovers to find their next glass of golden hoppy goodness.